As a new business and marketing trend, ESG is of growing interest to an increasing number of markets and market participants. More and more businesses are publishing their ESG strategies or striving to comply with ESG-specific assumptions, and with good reason. According to PwC’s 2021 U.S. survey, 83% of consumers indicated a preference for companies to implement ESG best practices, and 86% of employees prefer to work for companies that care about ESG values.
![The roots of the current ESG revolution](https://www.kochanski.pl/wp-content/uploads/2022/11/37.png)